Commercial strategy
Market intelligence and pricing
Where margin is moving, and how to price for it.
Jennifer Betts · Founder and CEO, Magnar Metals
I find the market opportunities metals companies miss.
I advise producers, recyclers, startups and investors on where margin is moving and how to capture it.
- 20 years in commercial metals leadership
- Trader of physical commodities for Nucor
- $1B+ raw materials budget managed at AK Steel
Material test reportGrade: commercial · 2007 to 2026
- Raw materials budget
- $1B+Managed at AK Steel
- Cost savings
- $12M+Sourcing and negotiation
- Client value created
- $4M+One scrap processor, 30 months
- Scrap suppliers
- 130+Sourced for Nucor steelmaking
- Firm founded
- 2016Magnar Metals LLC
Services
Advisory, scoped to a decision
Every project ends with a clear next move.
Sourcing and risk
Supply chain and tariff exposure
Find the risk in your raw materials. Then reduce it.
Deal origination
New revenue and partners
Introductions that open revenue your team cannot see yet.
Applied AI
AI research and workflow design
Systems that let a lean team work at scale. For startups and established operators.
Startups and investors
Startup advisory
Commercial strategy and market access for founders and venture capital backed teams.
Speaking
Keynotes and panels
Market insight for industry and investor audiences. See topics
Results
Outcomes delivered
Scrap processor
$4M+ in negotiated value in 30 months. Roughly 10 times the fees in 2018.
The Recycling Society (nonprofit)
Expanded brand awareness, brought in an industry network and teed up major donors as board vice president. Program doubled to 72 schools. Built its internal applied AI operating system. 6.5M+ cans recycled to date.
Industry certification organization
Found an untapped membership tier. It became a new revenue stream.
Manufacturer
Brokered an industry partnership. It led to a board seat and a multi-county infrastructure project.
Steel producer
Cut $12M+ from raw materials cost. Sourcing and negotiation at AK Steel.
Clients
Who I advise
- Steel producers
- Scrap and metals recyclers
- Manufacturers
- Trade associations
- Certification bodies
- Venture capital and private equity investors
- Startups and scale-ups
Podcasts
Listen in
Metals Market Minutes
Quick market briefings.
Metals and Advanced Manufacturing
Innovation and decarbonization.
Betts on the Future
Careers and leadership in metals.
Speaking
Speaking engagements
Keynotes, panels and executive workshops for industry and investor audiences.
Recent stages
- AWMI Annual Conference Keynote, 2026
- ReMA Convention Moderator, Innovation 2.0 in recycling, 2025
- CARI Convention Masterclass, 2025
- AIST Women in Steel Keynote interviewer, 2025
- Colorado School of Mines Recycling Metals course speaker, 2025
- Scrap Expo Panelist, 2023
Featured in
Formats
- Keynote
- Panel or moderator
- Executive workshop
- Investor briefing
Topics
- Metals and critical minerals markets
- Supply chain and tariff risk
- Applied AI in industrial businesses
- Careers and leadership in metals
Free guide
What not to automate
Not every task should be automated. This one page shows you which ones to hand off, which need a human check, and which to keep yourself. Built for metals and manufacturing leaders.
Next step
Tell me what you are working on
Two-minute form. Direct answer on fit.